As we edge closer to 2025, the sneaker world looks forward with excitement as new releases, leaks, and rumors continue to surface. Jordan Brand is once again capturing the spotlight, with the "Rare Air" collection set to be a major highlight in the new year. This collection, which initially made headlines with a rumored Air Jordan 4 release back in May, has since expanded to include the iconic Air Jordan 3.
  
  
Recently, the Air Jordan 3 "Rare Air" was spotted, showcasing a design that complements its Air Jordan 4 counterpart while bringing its unique twist to the table. Unlike the Air Jordan 4 “Rare Air,” which has been seen with removable branded tongue patches, the Air Jordan 3 iteration takes a different route. This version features a flipped Nike Air logo in bold red on the off-white heel tab, a detail that immediately stands out. This flipped branding adds a fresh and unconventional element to the classic silhouette, setting it apart from previous releases. The rest of the Air Jordan 3 "Rare Air" design stays true to a sleek and bold aesthetic. The upper is predominantly black, crafted from premium materials that add depth and texture to the overall look. The black is accentuated by subtle blue and gray notes throughout the shoe, which bring a touch of contrast and sophistication. The combination of these colors creates a dynamic, versatile sneaker that can be easily paired with various styles.
  
  
Adding to the striking appearance is the Jumpman logo on the tongue, which pops in a vivid red, complementing the flipped Nike Air branding on the heel. Meanwhile, the midsole incorporates off-white tones, tying together the overall design and providing a clean finish. These color choices not only make the Air Jordan 3 "Rare Air" visually compelling but also showcase Jordan Brand's ability to innovate while respecting the heritage of their classic silhouettes.
Despite the excitement surrounding these sneakers, Jordan Brand has yet to provide official details on the "Rare Air" Air Jordan 3. No specific release date has been confirmed, and fans are eagerly waiting for more information to drop. However, based on recent patterns and rumors, it is anticipated that this pair will be released in the summer of 2025. Sneakerheads should keep a close eye on Nike SNKRS and select Jordan Brand retailers, as these platforms are likely to be the first to offer these highly sought-after kicks.
  
  
As we await more updates, it’s clear that the "Rare Air" collection is already setting the stage for a strong start to 2025 so stick around at Story Cape Town for more updates.
  

 

Adam Jordan Moosa