Drake has amassed a massive global fanbase and earned critical acclaim for his innovative style and introspective lyrics. Being a rap icon for over a decade has helped him gain a strong and loyal following. He has a huge impact on music and street culture through his music label and fashion brand, OVO.
NOCTA's aesthetic is rooted in streetwear culture, with a focus on comfortable, stylish clothing that can be worn both on and off the streets. The brand's debut collection featured a range of apparel, including hoodies, sweatpants, jackets, and accessories, all with a minimalistic and sleek design. Since their first release, NOCTA's impact on street culture has been significant, with the brand quickly gaining a cult following among fans of Drake and streetwear enthusiasts alike. The brand's clothing has been spotted on celebrities and influencers, cementing its status as a major player in the fashion industry. One of NOCTA's most significant contributions to streetwear culture is its focus on inclusivity. The brand's clothing is designed to be gender-neutral, with a range of sizes to fit all body types.
While Drake has collaborated with brands in the past, his NOCTA sneaker marks is his first official shoe. The NOCTA Nike Hot Step released for the first time in March 2022. The sneaker sold out quickly, as does most of Drake’s sneaker and streetwear endeavours. The sneaker is crafted from a retro running silhouette and features premium leather and is detailed with hints of silver. The pair also features two small Nike Swoosh logos, one by the heel and one on the toe box. Since the first release, other colourways have been released and there are now five different iterations. Every pair features the same high-quality materials, NOCTA logo on the tongue and reflective 3M accents.
Although the Hot Step sneakers did well, it didn’t quite have the same magnitude of success as the massively popular Air Force 1 “Love You Forever” release. Released late 2022, these Air Force 1s were inspired by Drake’s favourite book from when he was younger. An all-white Air Force 1 will never go out of fashion and Drake kept the essence of the shoe the same while adding a few special details. One of these subtle details is the "Love You Forever” writing on the midsole in place of the traditional “Air”. Other details are small hearts on the sole, blue beads to be added to the laces and a matching blue insole.
As Drake’s music production is slowing down, he is finding new ways to cement his legacy as a GOAT and NOCTA is successfully aiding his conquest. Drake was originally signed to Jordan Brand in 2013 and worked on a few collaborations. He was always destined to sign with Nike and have a huge brand of his own under the sneaker giant. When announcing NOCTA, Drake said that it was truly a full circle moment for him to be able to have his own brand and work closely with Nike.
NOCTA’s history may be short, but their impact is highly respectable and will only grow in the near future. Their commitment to inclusivity, trendy aesthetic and Drake’s globally-renowned name will keep them as a main player in the fashion and streetwear industry for years to come. We are bringing in NOCTA pieces regularly so check out our website to see what we have. Alternatively, if you see something online that we don’t stock, you can contact us via our website or Instagram to have your next NOCTA piece sourced for you.
