The iconic Milan-based streetwear brand founded by the late Virgil Abloh, has stepped into the sports world with a new partnership. For the first time in its history, Off-White™ has teamed up with an American sports team, the New York Liberty of the WNBA. This starts ball in the bucket as the beginning of a multi-year collaboration that promises to bring the court to the high fashion realm in a different way.
The New York Liberty, known for their powerful presence on and off the court, welcomed Off-White™ as their first-ever official style and culture curator. The partnership kicked off in spectacular fashion as the Liberty players sported custom Off-White™ varsity jackets during their first playoff game at Barclays Center. These jackets, limited in production, are available for fans to customize and pre-order during select playoff games, solidifying Off-White™’s commitment to blending sports and fashion culture.
Off-White™ is set to release exclusive fashion capsules annually, each uniquely crafted to reflect the spirit of New York Liberty and the evolving landscape of women’s sports. These limited-edition drops will celebrate key cultural moments like Women’s History Month, Black History Month, and Pride, while also fostering authentic community engagement.
Off-White™ has long been recognized as a brand that pushes conventional boundaries in street fashion. This collaboration is an extension of that way of ethos, with Off-White™ and the New York Liberty combining forces to disrupt. Cristiano Fagnani, CEO of Off-White™, emphasized the brand's mission in a statement, calling the New York Liberty a "leading force for change" in sports. He highlighted how both the brand and the team are dedicated to challenging the status quo and inspiring the next generation of ballers.
Keia Clarke, CEO of the New York Liberty, highlighted the growing influence of WNBA players as style icons, pointing out how their impact now extends far beyond the basketball court. The collaboration with Off-White™ amplifies this influence, as both partners look to blend sports, fashion, and culture in fresh, meaningful ways.
The timing couldn’t be better. The Liberty, who are pushing for WNBA glory, are poised to make history not only with their performance but also with their style. Off-White™’s involvement adds an extra layer of excitement, solidifying the team’s cultural relevance.
The launch of the partnership was celebrated with the debut of custom varsity jackets, created exclusively for the New York Liberty players to wear during their playoff run. These jackets are more than just a fashion statement; they symbolize the unique collaboration between Off-White™ and the Liberty, reflecting the creative synergy between sports and style.
Fans eager to own a piece of this partnership will have the opportunity to customize and pre-order their own jackets at Barclays Center during select playoff games. With only a limited number available, these varsity jackets are sure to become a sought-after collector’s item for both fashion enthusiasts and Liberty fans alike.
Be sure to keep an eye out for upcoming releases from this exciting collaboration, and don’t miss the chance to snag a limited-edition varsity jacket at select New York Liberty playoff games.
