Future's latest album collaboration with Metro Boomin, "We Don't Trust You," took an unexpected turn with Kendrick Lamar's fiery diss verse on "Like That," targeting both Drake and J. Cole. However, the intrigue doesn't exactly end there; eagle-eyed fans have been dissecting Future's own verses, uncovering what they believe to be subtle jabs at Drake, sparking rumors of a longer rift between the previous thought to be rap bromance. As people delve deeper into the album's lyrics, wild theories abound, we thought it would be a good idea to see which one of the pair comes on top when it comes to their wardrobe.
To begin with Drake is sort of a wild journey. Everyone’s beloved Toronto rapper has gone through quite the evolution style and personality wise since his massive blowout in the mid to late 2000s. Between 2009 and 2011 not much changed for Drizzy ( except maybe the profile of the clothes he was wearing due to newfound success) he was still heavily rocking the varsity and jackets and suits, however, this is a good time to put in another throwback because if you weren’t a Drake fan before “Over” dropped, you certainly became one afterwards.
In 2011, Drake's proper influx into the fashion realm began to gain noticeable traction. His music videos and performances showcased a shift, with a wide variety of designer hoodies and diverse jacket styles taking center stage, moving beyond the typical varsity aesthetic. This marked a significant departure, signaling Drake's growing influence and experimentation within the fashion landscape. Notably, this year also saw the release of "Take Care," an album that remains a cherished favorite among many fans, further solidifying Drake's multifaceted appeal and cultural impact.
The official launch of OVO in 2012 marked the most pivotal moment for Drake's brand identity. From that point onward, the iconic OVO branding and chain became synonymous with Drake's image and even his music , establishing a distinct style that would resonate throughout his career. The evolution of OVO didn't stop there; it transformed into a thriving clothing brand with its own retail presence across Canada, fostering numerous collaborations and expanding its reach globally. Then came 2013, hailed as the year of "Nothing Was the Same." This era unveiled a more refined and sophisticated aesthetic from Drake, evident in the suave demeanor showcased in the title track's music video.
“Always felt like my vision been bigger than the bigger picture.” - Drake
Few songs have achieved the meteoric rise of Drake's "Hotline Bling" in 2015. Universally hailed as an anthem of the year, it's not an exaggeration to declare it as one of the biggest songs ever to grace the airwaves. Yet, perhaps what truly catapulted "Hotline Bling" was its accompanying music video, which quickly became a sensation in its own right. The video's distinct aesthetic, proudly remembered by Drake's iconic red puffer jacket, white Jordan tee, and Timberland boots fit, became instantly recognizable and imitated.
One thing is for sure: Drake's red puffer jacket deserves its rightful place in the annals of pop culture history.
2016-2020 saw a pretty “normal” classic drake ensemble of fits with the occasional show out at courtside games while he cheered on for his beloved Toronto Raptors. Drake also had a few standout fits such as the burgundy suit he wore to the 2019 Billboard Music Awards. 2022-2024 Has for sure seen a more confident goofy drake in the scene. From Champagnepapi’s double denim phase to his recent Miami Vice look it has been a wild ride.
Most notably Drake took his brand OVO further by co-signing a branch to Nike labeling it NOCTA . NOCTA, which stands for "nocturnal creative process" is derived from the Latin word "nox."
On the other hand Nayvadius DeMun Wilburn has much more of a sartorial approach and prowess to his wardrobe, effortlessly traversing from streetwear to formal attire with quite finesse. His fashion statement was on full display at prestigious events like the 2016 Met Gala, where he donned a custom Ermenegildo Zegna suit exuding that Future sophistication, and the MTV 2016 Awards, where Givenchy designed a custom outfit for his frame. Approaching the” King’s Dead” music video with The Weeknd, Future opted for a statement piece: a vibrant blue floral embroidered jacket from Gucci, further solidifying his status as a fashion icon.
“We started something,” - Future
Fluency in fashion seems to be ingrained in the essence of the 40-year-old, as Future peppers his lyrics with over 60 fashion references over two albums, a testament to his deep understanding in the world of couture. Yet, beyond the spotlight, Future's personal style shines through in his off-camera persona, where he emerges as a connoisseur of denim, a collector of prized jackets, and a discerning curator of collector jewelry.
This much was apparent at the Dior Guggenheim party , which took place at the museum in New York. Future was at his most relaxed. Dressed in a slim navy Dior Homme suit, fitted black turtleneck, sunglasses (even at night always), minimal jewelry, a diamond bracelet and diamond-encrusted watch, and his gold-and-black crown of dreadlocks braided together.
Both rappers approach this thing called style quite different but still respectfully in their own ways. Drake’s creative and mainstream success has elevated him into the conversation as one of the most influential rap icons. The success of NOCTA is undeniably impressive and cannot be overlooked. Future on the other hand oozes confidence and a conceited but understated approach. Donning almost every outfit he wears, Future cements himself as a big hitter in the conversation and when it comes to pure style and fashion. Overall we would say pre 2020 Future had this contest on lockdown but post covid Drake slightly ( just slightly ) has the on this one.
