Sneaker Stories

Blog
New Heat at Story

New Heat at Story

As the year comes to an close, let’s look at some fresh new items you can pick up from Story right now

— Adam Jordan Moosa
An insight into Jordan Brand’s Reimagined series

An insight into Jordan Brand’s Reimagined series

In an effort to satisfy both the modern cohort of sneaker enthusiasts eager to acquire a piece of history and to enable original collectors to distinguish these latest releases from their earlier counterparts, Jordan Brand launched the "Reimagined" series. This collection reinterprets classic colorways, infusing them with a distinctive twist in their construction. Let’s delve into what makes this historic reassembly line of sneakers so special. 

— Adam Jordan Moosa
Rammellzee! A closer look at the Supreme x Nike SB dunk and a brief history of the collab

Rammellzee! A closer look at the Supreme x Nike SB dunk and a brief history of the collab

Supreme is an iconic streetwear brand and has consistently set the standard for collaborations and limited-edition releases that send waves through the fashion world. Among its many successful partnerships, the Supreme Dunk series has emerged as a standout, combining the heritage of Nike's Dunk silhouette with Supreme's unmistakable aesthetic. Let’s delve into the history, impact, and cultural significance of Supreme Dunks.

— Adam Jordan Moosa
Origins: Where it all started with the Air Jordan 1 BRED

Origins: Where it all started with the Air Jordan 1 BRED

The BRED colourway stands out as arguably the most iconic colourway and model within the Jordan line. Not only did the shoe itself spark controversy, but the marketing strategy behind it also drew attention.
— Adam Jordan Moosa
A Story Interview with J CLU Post album launch of ‘BOYZWHO$STRAY’

A Story Interview with J CLU Post album launch of ‘BOYZWHO$STRAY’

Originating from Johannesburg, South Africa, J Clu is an artist now situated in Cape Town, boasting an active presence in the music industry since 2017. Grounded in a musical upbringing centred around piano and guitar, J Clu skillfully integrates these influences to bolster his musical expertise. Motivated by the surge of Soundcloud's popularity in South Africa circa 2016, particularly during the era known as the "New Wave," J Clu took his initial steps into production. Committed to authenticity in his music, Clu openly acknowledges his departure from conventional hip-hop and R&B content. In October 2023 J CLU dropped his new album ‘BOYZWHO$STRAY’
— Adam Jordan Moosa
Marcus Jordan confirms Trophy Room x Air Jordan 1 Low

Marcus Jordan confirms Trophy Room x Air Jordan 1 Low

Several months have elapsed since Trophy Room’s “New Sheriff in Town” Air Jordan 7 was unveiled. However, recent indications suggest that Marcus Jordan's sneaker boutique is once again teaming up with Jordan Brand for a fresh Air Jordan collaboration.
— Adam Jordan Moosa
Futura Reveals New Nike SB Dunk

Futura Reveals New Nike SB Dunk

The original Nike Dunk, debuting in 1985, shared some similarities with the Jordan 1. As Nike sought to enter the skateboarding scene, the Dunk evolved into the SB Dunk. This move proved successful, as the sturdy construction provided excellent functionality for skating, and the creative designs showcased in numerous iterations during the early 2000s redefined the entire sneaker subculture.

Given the influential nature of those evolutionary efforts, it's unsurprising that many contemporary classics draw heavy inspiration from them. Whether influenced by popular artists, team-based colors, or other creative elements, the latest wave of SB Dunk Lows stands out prominently among all other releases and look to push forward into 2024 as well with the Futura SB collab leading the forefront in early 2024.

— Levi Niekerk
Origins: The History of the UNC Colourway

Origins: The History of the UNC Colourway

While the "UNC Blue" colourway might not bask in the same limelight as its more iconic "Chicago" and "Bred" counterparts, its historical significance is no less profound. The enduring white and blue colour palette has been a constant companion throughout Jordan's storied career, persisting even years after his retirement.
— Levi Niekerk
From the Camp Nou in style Patta teams up with FC Barcelona and Nike for an exclusive collaboration

From the Camp Nou in style Patta teams up with FC Barcelona and Nike for an exclusive collaboration

Patta x FC Barcelona x Nike, released on October 13, features an extensive capsule collection. This includes jerseys, an anthem jacket and pants, hoodies, T-shirts, and a cap. Notably, the limited-edition Air Max Plus is also part of this highly anticipated release.
— Levi Niekerk
Heat Check

Heat Check

Let’s Get ready for Spring and the Summer season with some new heat at Story.
— Levi Niekerk
Murasaki Origins: Yuto Horigome SB Dunk

Murasaki Origins: Yuto Horigome SB Dunk

Considered by numerous experts in the sneaker industry as one of the greatest professional skateboarders in history, Horigome embarked on his skating journey at the tender age of 7. Over the years, he has achieved remarkable success, clinching prestigious accolades such as three gold medals at the X Games. Notably, during the 2020 Summer Olympics, he made history by becoming the inaugural skateboarder to secure a gold medal at the Olympic Games. With such an impressive track record, it's evident that Horigome possesses a profound understanding of skate shoes, knowing exactly what features contribute to superior performance on the skateboard. In September 2023 Yuto released his first signature collaboration sneaker with Nike SB
— Levi Niekerk
Medellin Sunset: J Balvin’s Latest Release

Medellin Sunset: J Balvin’s Latest Release

After what felt like an overlyextended period of anticipation, the J Balvin x Air Jordan 3 'Medellín Sunset' has arrived. Collaborating with the Reggaeton sensation, this sneaker not only marks the 35th anniversary of the iconic basketball silhouette but also serves as a heartfelt tribute to J Balvin's hometown.

— Levi Niekerk