Official Look at the 'Industrial Blue' and Oxidiixed Green Air Jordan 4s
Another iconic colourway of the Air Jordan 4 is set to make a return next month. If reports from trusted sneaker leakers are anything to go by, the much-beloved "Military Blue" iteration is gearing up for a comeback, stirring excitement and anticipation among sneakerheads worldwide. The anticipation of it being an SB Air Jordan 4 sets this one apart. The Military Blue AJ4 releases alongside another AJ4 towards the end of the year, click the link in bio to find out what Air Jordan has plans for.
Who are MSCHF and why have they made massive timbs
If you haven’t heard of this art and media brand then this is probably a question you want answered. In a bold move for 2024, MSCHF has introduced a fresh contender to the footwear scene: their rendition of the classic Timberland boot. This latest offering, aptly dubbed the MSCHF "Timbs" boot, commands attention with its bold presence, reminiscent of its predecessor but with a noticeable twist. The exaggerated proportions, reminiscent of something straight out of Roblox showcase an outsized upper that challenges traditional norms. It’s something bold and cartoonish which is right on brand for MSCHF.
Silhoette Focus: New Balance 1906R
New Balance has emerged as an undeniable force in the past 3 years, seamlessly transitioning from their track-centric roots to dominating the streets. Collaborations with industry giants like Aimé Leon Dore and Joe Freshgoods, alongside partnerships with iconic brands like KITH, have propelled the brand's iconic "N" logo into the forefront of fashion consciousness. What was once dismissed as "ugly dad shoes" has become coveted streetwear essentials, crucially made bigger by the enduring popularity of models like the NB 550 and the 2002R. However, amidst this ongoing success, whispers now circulate about a new silhouette on the horizon, the New Balance 1906R.
Shop Talks:
It's that time of year where the in office debates at Story get leaked( well…not really but we'd like to share our thoughts with you at least).
We all know that the streetwear industry is currently undergoing quite a large transition in terms of “what is cool” - is it understated quiet luxury? Is it blokecore? Is it gorp? Is the blatant answer just a New Balance? The unfortunate truth is that we don't really know ourselves however our egos like to think we have pretty good premonitions about 2024 so let's hear what some of the guys collectively think and let us know in the comments whether we are right or wrong
2024 is the year of the Air Jordan 4
In 2024, the spotlight in the sneaker world looks to be heading its bright lights on the Air Jordan 4 as it commemorates its 35th anniversary with an apparent flurry of special releases. This iconic silhouette, beloved by sneakerheads worldwide, looks to be bettering itself every year with a catalogue of more releases. The return of the Nike SB variant of the Air Jordan 4 adds another layer of excitement to the mix, reviving a trend that garnered immense popularity last year. The months ahead look to be an extremely influential time period for the AJ4.
Awake first ever Jordan sneaker collab is around the corner
Awake NY's inaugural Jordan sneaker is poised for its long-awaited debut, marking a significant milestone for the Lower East Side brand. The collaboration with the Jordan Air Ship silhouette, hinted at in 2023 with a playful display in store, now steps into the spotlight with an official coming soon post.
Are we excited for this particular release and for what Awake NY has in store for the rest of the calendar year???
Supreme Air Max Dn
The announcement of the Supreme x Nike Air Max Dn collaboration has sent some significant waves through the sneaker community, reminiscent of the strategic moves made by the Oregon sportswear giant in the early 2000s with the introduction of the Nike SB Dunk Low.
One of the best Nike collabs of recent??? Maybe even a contender for early sneaker of the year?? Let us know your thoughts down below
Nike SB “City of Style”
Nike SB is gearing up to introduce the highly anticipated Pastoral Print SB Dunk Low in 2024. Building on the triumph of previous releases such as the Paisley Print and Adobe iterations, this premium edition showcases a rich palette featuring Football Grey, Coconut Milk, Khaki, Flat Gold, Sail, and Dragon Red. With this captivating fusion of colors, Nike SB continues to redefine sneaker aesthetics, blending heritage-inspired designs with some contemporary flair. Stay tuned as we eagerly await the unveiling of this latest addition to the SB Dunk Low lineup.
Ahead of the 2024 F1 Season Reiss and Mclaren F1 release debut collection
Reiss's multi-year contract with the McLaren Formula 1 Team last year marked a pivotal moment for the fashion brand, starting its venture into the realm of sports partnerships and endorsements. Despite its relative newcomer status in performance wear, Reiss has seamlessly aligned with McLaren's quality and innovative style ethos. Centred around Reiss's design philosophy, the capsule collection for McLaren's team has uniform sophistication and functionality.
Is this collection a statement of what we could be expecting from McLaren on the track in this upcoming season???
Rhude
Rhude Creator creator Rhuigi Villasenor has often described his brand in extremely adjectival ways that really contribute to the overall feel of ambient fashion he is trying to create. Its collection spans from stylish hoodies and striking graphic tees to sleek jackets and accessories, all resonating with an innate sense of coolness that defies conventional fashion norms.
I love you more than Sneakers The best Valentine’s Day sneakers in recent times
It’s Valentine’s Day! As we celebrate the day of love and hearts with you, we thought it would be a great idea to take a look back at some of the best Valentine's Day-inspired sneakers of recent times.
Be sure to keep your eyes peeled on the Story website and all our socials for the latest and greatest sneakers and streetwear.
Deep Dive: Ye’s influence as a style icon
As the world streams his newest album “Vultures”, Ye, also known as Kanye West, has not only revolutionised the fashion industry on a business level but has also left a bold mark on the way people dress. Throughout his career, he has consistently redefined each era’s dominating silhouette and colour palette. For close to two decades, he has been at the forefront of changing how we approach fashion and how we get dressed, leaving a lasting impact that transcends trends and influences generations.
How are we finding Ye’s project “Vultures” so far ????
