It appears that the new Jordan Brand sneaker created in collaboration with Travis Scott doesn't carry the moniker "Cut the Check" after all. In an exclusive interview with Complex, Reggie Saunders, the Vice President of Jordan Brand, confirmed that the official name for the silhouette has not been decided upon.
Saunders stated, "I won't disclose the name. People have been speculating about a name, but that's not the one; we haven't settled on one yet. It's more about capturing a specific essence. It will be intriguing to see what we decide on, as we've been brainstorming various names. Just today, I received a message from a footwear expert, mentioning, “We need to discuss these three aspects, and that's one of them.” Rumours however state one of the pairs is named the Nike Sharkadon.
Since Travis Scott joined forces with Jordan and Nike back in 2017, he has emerged as one of their most significant collaborators. The release of his signature sneaker marks a significant achievement for all parties involved. Reggie Saunders revealed that discussions about Travis having his own shoe began around two years into their partnership. However, at that time, the artist didn't feel prepared for it.
Now that it's finally materializing, Jordan Brand is still maintaining a degree of secrecy regarding the details. Nevertheless, fans can anticipate a gradual increase in information and promotion in the near future.
In the meantime while we wait for more news, you can shop everything Travis Scott and Cactus Jack here at Story.
