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Skater's Paradise: The history of Nike SB

Skater's Paradise: The history of Nike SB

The Nike Dunk and the Nike SB Dunk lines are two different sneakers for two varying lifestyles. To the casual wearer, the small tweaks to the SB's design meant very little. To the skateboarder, it was everything.

Levi Niekerk
Laflame ending the series?

Laflame ending the series?

A look into some of the best items to come out of the Travis Scott x Air Jordan collab and why this could be Travis's year.
Levi Niekerk
The Rise of Represent: How Two Brothers Built a Fashion Phenomenon

The Rise of Represent: How Two Brothers Built a Fashion Phenomenon

In the world of fashion, success stories are often glimmers of hope amongst the plethora of aspiring designers and entrepreneurs. One such story is that of Represent, a brand that has experienced exponential growth in recent years, captivated the industry, and drawn the attention of celebrities and fashion enthusiasts alike.
Levi Niekerk
A Shoe Is Just A Shoe Until Someone Steps Into It

A Shoe Is Just A Shoe Until Someone Steps Into It

The long awaited question on how a barely relevant brand in the basketball world went on to sign the GOAT Michael Jordan was never really touched on until early April upon the release of the movie AIR. Boasting an all star cast with the likes of Matt Damon as Sonny Vacarro, Ben Affleck as Phil Knight and Viola Davis as Deloris Jordan, Michael Jordan’s matriarchal mother.

Levi Niekerk
Remembering Virgil Abloh

Remembering Virgil Abloh

Historically, men’s high fashion has been separate from the rest of the gender’s cultural stereotypical interests, such as sports, rap and cars. Virgil made these zones link. He created a complete cultural intersection between the everyday man and the high fashion man. Today, virtually every menswear brand follows this thinking and his lead.
Levi Niekerk
The Revival of New Balance.

The Revival of New Balance.

New Balance, founded in 1906, was originally the New Balance Arch Support Company and they focused on producing orthopaedic devices such as arch supports. They only shifted to producing sneakers in the 1960s and has long been a classic staple in the world of athletic shoes, but they had fallen off as other brands took centre stage. However, it's about time for a comeback, and the revival of New Balance is in full swing. With a fresh array of designs and a renewed focus on quality, the brand is quickly regaining its former glory.
Levi Niekerk
Exploring the Story Behind Aimé Leon Dore: How Teddy Santis Built a Fashion Empire

Exploring the Story Behind Aimé Leon Dore: How Teddy Santis Built a Fashion Empire

Aimé Leon Dore, a streetwear brand with a minimalist take on urban style, has quickly risen to prominence in the world of fashion. With its unique aesthetics and commitment to craftsmanship, it's no wonder that Aimé Leon Dore has become one of the most sought-after brands today. In this story, we'll delve into the history behind Aimé Leon Dore and explore how its founder, Teddy Santis, built a thriving fashion empire from the ground up. 
Levi Niekerk
From the Court to the Street: The Air Jordan 1 Lucky Greens

From the Court to the Street: The Air Jordan 1 Lucky Greens

Attention, sneakerheads and streetwear enthusiasts! The iconic Air Jordan 1 Lucky Greens are releasing tomorrow, and it's everything you've been dreaming of. The Air Jordan 1 is undoubtedly one of the most iconic sneaker silhouettes of all time. Since its debut in 1985, the shoe has been released in countless colourways with every pair telling a unique story. Don't miss out on one of this year’s hottest Air Jordan 1s and join us as we dive into the details and hidden story behind this legendary sneaker release.
Levi Niekerk
Heat At The Masters 2023

Heat At The Masters 2023

The Masters Tournament, held annually at the Augusta National Golf Club, is one of the most prestigious events in the world of golf. Its rich history and traditions attract the best players from across the globe, making it a grand spectacle for golf enthusiasts. In recent years, sneakers have emerged as a popular choice among golfers, merging style and functionality. From legendary golfers to up-and-coming stars, let's explore the best sneakers that have left their mark on the greens of Augusta National Golf Club. 
Levi Niekerk
Battle of the Classics: Dunks vs. 550s - Who Will Reign Supreme?

Battle of the Classics: Dunks vs. 550s - Who Will Reign Supreme?

Sneaker culture has been an integral part of fashion for decades, with iconic sneakers often serving as status symbols and a way to stand out. Two such sneakers that have stood the test of time are the Nike Dunk and the New Balance 550. Both sneakers have been around for several decades and have left a lasting impact on sneaker culture.
Levi Niekerk
From Toronto To The World: Drake And Nike’s Brand Are Taking Over

From Toronto To The World: Drake And Nike’s Brand Are Taking Over

Drake is one of the most successful and influential artists of the modern era. With a career spanning over a decade, the Canadian rapper, singer, and songwriter has consistently dominated the music and pop-culture industries.  
Levi Niekerk
Why Kith is More Than Just a Clothing Brand - Their Impact on Street Culture

Why Kith is More Than Just a Clothing Brand - Their Impact on Street Culture

When it comes to street culture, there are a few brands that stand out above the rest. But none quite make an impact like Kith. Kith is a New York-based lifestyle brand that was founded in 2010 by Ronnie Fieg.
Levi Niekerk